Friday, March 30, 2007

The Truth about POM Wonderful (Hint: POM Is Not So Wonderful)

My October 2006 issue of "Activate", a newletter published by the American Anti-Vivesection Society revealed the dirty secret behind the pomegranate juice maker, POM Wonderful. The Los Angeles Business Journal reported that Lynda and Steve Resnick, owners of POM Wonderful, funded $15 million in research to investigate the health benefits of pomegranate juice.

You might think, as I did, that the research would follow the health of people who drink the juice, but you'd be wrong, as I was.

They decided to torture animals by lowering the oxygen levels in newborn mice causing brain damage and then their mothers were forced to drink water mixed with pomegranate concentrate.

I took my copy of the newsletter when we went grocery shopping so I could ask the buyer to discontinue selling POM Wonderful, but it had already been removed from the shelves of our local natural food store. This is the same store where I buy cruelty-free body care products.

It's unnecessary to cause suffering in animals to prove the benefits of drinking juice. They should be testing on humans anyway, not animals.

Feel free to express your opinion on the subject to Matthew Tupper, President of POM [Less Than] Wonderful, 11444 West Olympic Blvd, Los Angeles, CA 90064

Telephone: 310-966-5800